The data we show under Authoritative Sources is designed to quickly uncover resources that you can use to learn more about the topic, and reference and cite in your content.  Let’s walk through each section and how the data is gathered:

Common Links
Common Links are URLs that are linked to from multiple pages in the search results for the current keyword. 

For example, if you run a report for the query “best invoicing software”, and the #2, #4, and #10 ranking results all link to Harvest, you might see that result like this:

https://www.getharvest.com/ (3)

There’s often a chance that you’ll want to include these types of resources in your own content, or find out why your competitors are linking to them.

Internal Linking
When you create a project, you can set the domain for the website you’re working on. That allows us to search your site for content and find internal linking recommendations for any Keyword Briefs that you run in that project.

For example, if you create a Project for the domain Petco.com and then run a Keyword Brief for the phrase “how to control dog shedding”, we’ll show you internal link opportunities such as https://www.petco.com/shop/en/petcostore/category/dog-shed-control and https://www.petco.com/shop/en/petcostore/product/dog/dog-grooming-and-bathing/furminator-deshedding-ultra-premium-dog-shampoo.

GOV & EDU Sources
We search for content resources that are located on .gov and .edu domains, since they’re typically published by more trustworthy sources, though not always.

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