In this video, we'll walk through how to use the Topic Analysis tab of Keyword Reports:
Overlapping keywords are IBM keywords that we spotted on more than one competitor. We pull a traditional page of desktop results, as well as a full 100-result SERP, and we analyze the top 30-40 competitors to prepare this data.
All overlapping keywords are highlightable for the brief, and these are also the primary data source behind our topic model that is used in our Grading features.
Related keywords are those reported in the bottom of the SERP by Google, like these:
We take those and allow you to highlight them in the brief: