This guide will walk you through the core content brief workflow we've created in Content Harmony.

Watch the video or keep reading for full instructions and other training resources.

1 - Set up Projects for clients or content types

If you're an agency or consultant, or working on multiple websites, start out by setting up one project per client/website.

If you're working on a single website, we recommend creating projects by content type, eg "Landing Pages", "Blog Posts", "Resources", etc.

2 - Run a keyword report for one primary keyword you want to rank for

If you want to produce a piece of content to rank for "fish oil benefits", just type that and run a report - you don't need to run separate reports for variations like "benefits of fish oil" or "fish oil supplement benefits".

3 - Review your keyword report & highlight important data

We speed up your process by getting all of the important data in one place, and letting you click to highlight stuff rather than copy & pasting from dozens of browser tabs:

4 - Build your content brief with notes for writers or clients

We give you multiple preset content brief sections that you can fill out, in order of importance. Fill in a few of them or all of them - the more information you can give to writers or clients, the better.

5 - Share your brief via public URL or by exporting to Google Docs / Word

When you're ready to pass off your brief to writers and clients, or for internal team review, use our shareable links or use the [copy brief to clipboard] button to paste in Google Docs or Microsoft Word.

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That's it! We see our strategists take an average of 20-30 minutes to build a brief in Content Harmony that used to take 60-90 minutes to do manually.

​Let me know what questions you have as you get started - I'm happy to review any briefs you produce or answer questions on other best practices.

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Still have questions? Click around the app to explore, or click on any of the Learn Videos to see the walkthrough for that feature:

Or check out this 30-minute training session where we review the Keyword Report data and walk through each brief field:


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