Content Harmony is very much a tool designed to help your content production workflow, so this is a great question to take a look at.
Overview of Typical Content Creation Workflow
We see this as the general workflow for a team producing search-driven content:
- Marketing strategists conducts sitewide or topic-wide keyword research and identify keywords/topics to be covered.
- Marketing strategists conducts deep analysis on each topic and produce a corresponding content brief for the writer with suggestions on topics, formats, and other key details for that content.
- Writer takes content brief and produces the initial draft.
- Marketing strategist reviews the draft against brief requirements for aspects like topic/keyword usage and subject matter requirements.
- Content is then sent through remaining editing/proofreading/revisions process, after which the content is published and content promotion can begin.
The part where Content Harmony's Keyword Briefs really excels is at Step 2. Once we launch grader features, we'll help a lot with Step 4 as well.
How Strategists Should Turn An Initial Report Into A Finished Brief
We typically recommend that whoever is handling content marketing strategy or producing creative briefs runs reports in Content Harmony, and then links to them in your project management software when you assign a project to your writer. Sometimes the writer themselves are managing this entire process, in which case you should use the reports to analyze highlights before you go off and write the content in your editor of choice.
When you first run a report, we'll send you to the "Intent" tab of the report, since the Brief tab itself will be blank. This is our way of encouraging you to start reviewing the data tabs, before turning your attention back to the Brief tab to produce your notes for the writer.
We have separate guides for how we recommend analyzing each tab of a Keyword Brief:
- How Do I Use Intent Analysis?
- How Do I Use Topic Analysis?
- How Do I Use Questions Analysis?
- How Do I Use Authoritative Sources?
- How Do I Use Competitor Analysis?
- How Do I Use Image Analysis?
- How Do I Use Video Analysis?
- How Do I Produce A Great Keyword Brief For A Writer?
Typically you will want to share the report URL with a client, writer, or other reviewer. If that person is a user within Content Harmony, they can load the report and potentially make changes. If the person doesn't have their own account with your Content Harmony team, then you can create a read-only share link that is publicly accessible to anyone who has the link. We will release "Client" and "Freelancer" user privileges soon that allow you to give access privately to these reports, but won't allow those users to see your other projects or run reports of their own.